For over 75 years, New Balance has epitomized the spirit of independence and quality with its Made in USA Collection. Rooted in authentic American craftsmanship, each shoe bearing the Made in USA mark is a testament to unwavering dedication and uncompromising standards.

At the heart of this collection lies the iconic 990 series, a line of running shoes that has captured the hearts of avid runners and trendsetters alike since its inception in 1982. The original 990 was designed to be the pinnacle of running shoe excellence, boasting a sleek grey colorway and a price tag that set it apart as a symbol of quality and sophistication.

Fast forward to the present day, and the legacy of the 990 continues to evolve with the introduction of the Made in USA 990v4 and 990v6 models. The 990v4, introduced in 2016, refined the silhouette with a blend of classic mesh and premium tumbled leather, culminating in a timeless white colorway that exudes elegance and style.

The latest addition to the collection, the Made in USA 990v6, takes the original mandate of creating the best running shoe to new heights. With performance-inspired updates and a redesigned upper that enhances speed and agility, the 990v6 represents a significant leap forward in the evolution of the 990 series. The incorporation of FuelCell midsole cushioning ensures that the advancements in comfort and performance are not just visible but palpable.

As part of the Seasonal Collection, the 990v6 features a striking brown mesh upper complemented by rich oak and cosmic grape accents, underscoring the collection's commitment to both style and substance.

In a market saturated with mass-produced footwear, the Made in USA Collection stands as a beacon of craftsmanship and excellence, a testament to New Balance's enduring commitment to quality and innovation. With each new iteration, the 990 series continues to set the standard for what a running shoe can be, embodying the ethos of fearlessly independent individuals who demand nothing but the best.