This Early Black Friday, Maui Jim invites you to upgrade your eyewear game with 30% off select styles—because your adventures deserve nothing but the best. Explore Maui Jim’s latest collection of polarized sunglasses, featuring iconic silhouettes like aviators, wraps, cat-eyes, fashion frames, rimless designs, and rectangles. Each pair is crafted to deliver exceptional eye protection with 100% UV blockage and advanced glare reduction, ensuring colors pop, details stay crisp, and your vision remains sharp in any light. Whether you’re chasing sunsets by the coast or navigating city streets, Maui Jim’s lightweight, durable designs keep you comfortable and stylish all day long.

​​Kūpale: Retro Charm Meets Bold Personality​​

Step into the spotlight with Kūpale—a retro-inspired frame that blends playful colors with a bold, statement-making profile. Highlighted by Maui Jim’s vintage logo in high relief, this design pays homage to classic styles while adding a modern twist. Maui Jim’s Kūpale delivers crystal-clear clarity and vibrant color enhancement with MauiPure Lenses, crafted with Maui Jim’s proprietary MauiPure material so every detail of your adventure is seen in stunning definition. Exclusive PolarizedPlus® 2 Technology blocks 100% of harmful UV rays while virtually eliminating glare from water, snow, or pavement, ensuring your vision stays sharp in any environment. A bold temple-tip accent adds a touch of personality, while the lightweight, durable frame ensures all-day comfort whether you’re hiking trails or strolling through town. Kūpale isn’t just sunglasses—it’s a signature aesthetic for your daily explorations, blending retro flair with modern performance.

​​‘Ilikou: Contemporary Edge with Rimless Sophistication​​

For those who crave a sleek, modern look, ‘Ilikou reimagines the iconic Ho’okipa style with a complete rimless silhouette. Inspired by the spirit of Hawaiian waves, this frame is designed to complement both urban adventures and nature escapes. Like all Maui Jim styles, ‘Ilikou features high-performance MauiPure lenses, offering unmatched clarity and glare-free vision so you can see the world in its truest form. Exclusive PolarizedPlus® 2 Technology protects your eyes from 100% of UV rays while reducing glare to reveal the vivid colors and intricate details of your surroundings. From the aerial-view script logo etched onto the temples to the wavy pattern and slash details on the nose pads and temple tips, every element of ‘Ilikou is crafted to reflect Maui Jim’s commitment to craftsmanship and style. ‘Ilikou is more than a frame—it’s the perfect companion for those who move seamlessly between city streets and natural wonders, blending functionality with understated elegance.

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At Maui Jim, Maui Jim believes your sunglasses should do more than just shade your eyes—they should elevate your world. This Early Black Friday, Maui Jim’s 30% off select styles sale is your chance to invest in polarized perfection, from the bold Kūpale to the sleek ‘Ilikou. See more, live more, and adventure more with Maui Jim—where innovation, craftsmanship, and style come together in every pair.